This Privacy Policy applies to our websites (including rimline.services), appointment forms, customer communications, in-shop service records, fleet accounts, and related services (the “Services”).

1. Who we are

Rimline Tire Service, Inc.
1840 East Riverside Drive, Suite 100
Austin, TX 78741
United States

Privacy inquiries: privacy@rimline.services
Support: support@rimline.services
Fleet / sales: sales@rimline.services

2. Information we collect

2.1 Information you provide

  • Contact & identity: name, email, phone, postal address.
  • Vehicle information: year, make, model, plate, VIN (when needed), tire sizes, mileage.
  • Service records: work performed, inspections, photos of tire/wheel condition, warranties, storage tags.
  • Payment data: billing details processed by our payment providers; we do not store full card numbers on Rimline servers.
  • Fleet account data: company contacts, unit IDs, billing terms, driver names when provided.
  • Communications: appointment requests, messages, reviews you send us.

2.2 Information collected automatically

  • IP address, device/browser type, pages viewed, referring URL, timestamps.
  • Cookies and similar technologies for site function, preferences, and analytics.

2.3 Information from others

  • Fleet administrators who book service for drivers.
  • Insurance or roadside partners when you authorize a repair referral.
  • Public or commercial sources used to prevent fraud, where permitted.

3. How we use information

  • Schedule and perform tire and wheel services;
  • Provide quotes, invoices, warranties, and storage retrieval;
  • Communicate about appointments, delays, and recalls related to products we installed;
  • Operate fleet accounts and reporting;
  • Improve our shops, website, and customer experience;
  • Send marketing where allowed (you may opt out anytime);
  • Detect fraud, secure our systems, and comply with law;
  • Maintain tax, accounting, and safety records.

We do not sell personal information for money. We do not sell Customer vehicle service histories to data brokers.

4. Legal bases (EEA/UK where applicable)

We process data as needed to perform a contract (service appointments), for legitimate interests (security, improvement, limited marketing), with consent where required, and to meet legal obligations.

5. How we share information

  • Service providers: hosting, payment processing, SMS/email delivery, scheduling, and IT support under contract;
  • Tire manufacturers / warranty programs: when you register a warranty or claim;
  • Fleet employers: service details for vehicles they authorize;
  • Professional advisors and insurers under confidentiality;
  • Legal authorities when required by law or to protect rights and safety;
  • Business transfers in a merger or sale of assets, with appropriate safeguards.

6. Retention

We keep service and invoice records as required for warranty support, tax, and legal obligations—typically several years. Marketing contacts are retained until you opt out or the account is inactive. Website logs are kept for a shorter operational period unless needed for security.

7. Security

We use administrative, technical, and physical safeguards appropriate to a multi-location service business, including access controls and encrypted transmission for our website forms. No method of storage is perfectly secure.

8. Cookies

We use necessary cookies for site operation and optional analytics/marketing cookies where permitted. You can control cookies through your browser. Blocking some cookies may affect site features.

9. Your rights and choices

Depending on your location, you may request access, correction, deletion, or a copy of personal information, and opt out of marketing. Email privacy@rimline.services. We may verify your identity. California and similar state residents may have additional rights regarding certain sharing; we do not sell personal information as commonly defined for tire service records.

Opt out of marketing emails using the unsubscribe link or by emailing support@rimline.services.

10. Children

Our Services are directed to adults and businesses. We do not knowingly collect personal information from children under 16.

11. International visitors

We operate in the United States. If you access the Services from elsewhere, your information may be processed in the U.S.

12. Changes

We may update this Policy and will revise the “Last updated” date. Material changes will be posted on this page and, where appropriate, communicated by email or notice in-shop.

13. Contact

Rimline Tire Service, Inc. — Privacy
privacy@rimline.services
1840 East Riverside Drive, Suite 100, Austin, TX 78741

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